The Pheasant Inn at Admaston

The licensees of a popular Telford pub are celebrating this week after scooping a prestigious award for the quality of their beer.

Richard & Sue Fletcher, who have been at The Pheasant Inn, Admaston, for nearly 2 years, have been awarded Cask Marque accreditation for serving the perfect pint of cask conditioned ale.

Richard said: “This award is a great endorsement for us. A lot of our customers visit the pub especially for the cask ale and it is really gratifying to know that we are getting the formula just right. Over the past 18 months we have built a good reputation for using local food and we now hope to gain as good a reputation for our beer.” 

Backed by 34 of the country’s leading brewers and pub companies, Cask Marque accreditation is only awarded to licensees whose ale passes a series of rigorous independent beer quality audits. 

Since its foundation in 1997, Cask Marque has inspected around 100,000 pints of beer and
accredited nearly 4,000 of the country’s 36,500 pubs estimated to serve one or more cask conditioned ales.

Cask Marque director, Paul Nunny, said: “Richard & Sue should feel justifiably proud of this excellent achievement, which not only recognises the effort they put into serving the perfect pint but also acts as an independent guarantee of quality for customers.

“All too often, publicans don’t appreciate the care and attention cask beers require and then run the risk of losing custom by serving pints that are below par.”

For further information about the Cask Marque scheme, please visit the website at www.cask-marque.co.uk or telephone 01206 752212.

EHO Inspection Awards The Pheasant a Top 5 Star Rating